Transforming smart-tech into lovable brands
Three personalized brand building workshops for start-up & scale-up (smart) tech companies
Traditional branding works for products people know how to use. But what if you’re making something so new that it requires people to shift their habits?
Then you need to work on the single most important question out there:
why should customers change … for you?
This is for you if you:
- know that having a strong brand matters but don’t know where and how to start
- are looking for a clear market position to differentiate yourself
- are struggling with connecting to your customers on a deeper level
Workshops overview
Note: before the workshops I will send out a questionnaire so we cover the right questions.
The power of
the brand
1. Unlock your Brand Power
You know that having a brand matters but you need someone to show you how strategic brand building works.
In this workshop you will get familiarized with Brand Assets and how they form your Brand. We will pay special attention to your vision, values and your story and will together come up with precious new insights for your business.
Suitable for start-ups, scale-ups and mature companies
Connect through
Emotion
2. Understand emotional drivers
In this workshop we will focus on why it is crucial to know and understand those that are at the center of your products/services – your customers. We will compare your values (as outlined in the first workshop) to your customer’s emotional drivers.
For this session, we will be joined by an expert in the field of customer research Ana Kyra Bekš. She will introduce you to different tools for mapping and managing customer experience and engage you in practical exercises to uncover how you can connect to your customers.
Suitable for scale-ups and mature companies
2. Understand emotional drivers
In this workshop we will focus on why it is crucial to know and understand those that are at the center of your products/services – your customers. We will compare your values (as outlined in the first workshop) to your customer’s emotional drivers.
For this session, we will be joined by an expert in the field of customer research Ana Kyra Bekš. She will introduce you to different tools for mapping and managing customer experience and engage you in practical exercises to uncover how you can connect to your customers.
Suitable for scale-ups and mature companies
Connect through
Emotion
Differentiate
yourself
3. Positioning is key
In order to ‘make it’ in your category – you need to know how and where are you different.
In the third workshop we will connect the findings from the two previous sessions and answer the most important question – why should customers choose you. Why should they change their habits, their daily routines, even their brain for you?
Suitable for scale-ups and mature companies
This is not a one-size-fits-all course, this is tailor made for each company specifically.
Note: Because these workshops are deeply personalized, I recommend we work in a small group (1-3).
*Bonus feature:
